This time every year we see social strategists and gurus come put with their take on what the next year will bring. Top 10 Trends… or 5 Things to Watch…. Many of the predictions will come true and some brands will catch the wave and ride it. But what about those companies who haven’t adopted last year’s trends? Or the year before? What’s to come of them?

It’s an uphill battle for the laggards when it comes to social media. It moves at such a fast pace, to capture this year’s trends they would need to play catch up, quickly. I say start where you are and grow from there. If you try and ride the new trends you will most likely fail. Hedge your bets and start. Who cares what’s happening with “big data” if your Twitter account is still locked with no tweets. You shouldn’t jump onto the “gamification” bandwagon if you’ve never attempted a Foursquare deal. Start where you are and grow.