If you don’t value relationships.
If you want to “sell”.
If “scale” is a key metric.
If you don’t want to talk to your consumers.
If you are afraid to say something wrong.
If you’re afraid to say something.
If you don’t have anything to say.
If you think “since everyone else is on it, so should we.”
If you don’t value consumer feedback.
If you have “skeletons in the closet” you don’t want to discuss. (anything from product sourcing to product efficacy)
If you don’t have the capacity to manage relationships.
If you don’t have a strategy.
If you’re not open to change.
If you expect to measure based on “universe.”
Most importantly, if you’re not passionate about its opportunities.
…but if you are… Good luck!