Professionally
Paul Miser is a social interaction junkie; ever-chasing the perfect fit for the social communication strategies into the integrated marketing concept. Through his start with database marketing, social branding strategies, and business intelligence, Miser believes that thinking of marketing as an ecosystem that, if designed right, will create complete brand integration into the lifestyle of it’s consumer. Understanding technographic behavior and social interactions allows Miser to create strong social communication strings and paths to fulfill the consumer lifestyle integration…
Miser has over 12 years of marketing experience including emerging social media strategies, branding, strategic planning, 1:1 marketing, and business development with clients ranging from startups to Fortune 500 companies. Miser also holds a MBA from NWMSU and has an unparalleled passionate flair for innovation and forward thinking in the realm of social interactions.
Personally
Miser grew up in the Midwest with a passionate cyclist father. After years of watching cyclists like Andy Hampsten, Davis Phinney, Miguel Indurain, Lance Armstrong (before he was LANCE ARMSTRONG) and Greg LeMond, Miser developed a similar passion towards cycling as his father. Only his interest laid with the behavior of the fans that crowd the street of the Alpe d’Huez and the cyclists that he would encounter on the many rides accompanying his father. This fascination, with his love and passion to marketing innovation has built Miser into what he is today. It’s about individual experiences, behaviors, and lifestyles.
After stints around the country, Miser resides back in the Midwest again where you can find him competing in Triathlons, keeping up with his Chocolate Lab, speaking on social media, jamming with friends, enjoying a beer or three and daydreaming about far off tropical locations.