Always think, “What can I do today to delight my consumer by extending the ordinary to extraordinary?”
“be a great brand and do beautiful, elegant advertising”
Think
Something we rarely do. Think about others needs, wants, desires… How can you give them a sense of importance? How can your brand give them that importance?
30,000 ft View
Sometimes taking a step back from the minutia of a situation creates clarity and understanding.
Consumer Behavior
When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.Dale Carnegie
Dawn of Consumer Centricity
As marketers dabble in data and engagement and consumers begin to inform and engage brands, we are at the dawn of a new consumer-centric approach to branding.
Digital Brand Strategy
Brands must utilize the physical and digital realities to engage consumers. Then brands become something more; something to support and facilitate the lives of their consumers.
The Interwebs
It’s amazing how the connections between people, brands and affinities are everywhere. Transit cables, Interweb tubes, coffee shops, and friends all connect us to our personalities and our aspirations.
Hot New Trends
This time every year we see social strategists and gurus come put with their take on what the next year will bring. Top 10 Trends… or 5 Things to Watch…. Many of the predictions will come true and some brands will catch the wave and ride it. But what about those companies who haven’t adopted [...]
No. You shouldn’t be on social media…
If you don’t value relationships. If you want to “sell”. If “scale” is a key metric. If you don’t want to talk to your consumers. If you are afraid to say something wrong. If you’re afraid to say something. If you don’t have anything to say. If you think “since everyone else is on it, [...]
