Brands take years, decades, and centuries to build. The effort, efficacy, and engagement of the most well-known brands is an accomplishment to be amazed. Every touchpoint and growth cycle has been masterfully designed and executed. Every message created to perfection to ensure brand consistency to build the loyalty with individuals; to allow each person the [...]
Community or Commodity
There has been something that’s been bugging me for the past few years. This is the word “community.” It has quickly become one of the most overused and improperly utilized words in the business buzz word dictionary. Why? Self-proclaimed “social media gurus” have diminished the absolute power of what a community is by associating anyone [...]
