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We Need More Communication

As a continuous advocate for integrated messaging, cross platform interaction, and customer relationship management that extends beyond one interaction and builds upon all interactions, I get frustrated when the dots aren’t connected. By mapping out these various touch points and the decision process of a customer, we should be able to get a clear understanding [...]

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Are you “Socialling” Right?

As I continue on in my new venture, I have to continually take a step back in what I’ve been brainwashed into thinking when it comes to Social Media. As companies continue to quickly run into the space to play catch up with the Starbucks of the world for sheer size of community and thinking [...]

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How To: Grow a Social Community

Social media is a strong force in the marketing world today. By utilizing the power of trust, sharing and interaction, brands can build personal relationships with individuals within a community to help meet business objectives (increased brand awareness, enhanced conversions, amplified customer service, etc). However, social media takes time and diligence to not only engage [...]

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Physical Reality

Physical reality really needs no explanation. We all live it every day. It’s our daily lifestyle or routines, like grocery shopping, running errands, eating, etc. It’s also our exciting events like holidays, birthdays, parties, gatherings, ball games, etc. We all lead very different, very distinct lifestyles, as such; we all have a very different physical [...]