Today launched the awesome incubator TechCrunch Disrupt here in NYC. I, however, was unable to attend, but was glued to my monitor like it was March Madness or the Tour de France. Some great things are happening in the world of technology. Apps connecting the dots of individual user behavior, location, customizable offers, gamification, and [...]
Physical Reality
Physical reality really needs no explanation. We all live it every day. It’s our daily lifestyle or routines, like grocery shopping, running errands, eating, etc. It’s also our exciting events like holidays, birthdays, parties, gatherings, ball games, etc. We all lead very different, very distinct lifestyles, as such; we all have a very different physical [...]
Digital Reality
So, what is reality when it comes to the digital world in which we live? Is it looming somewhere between a status update and a text? Maybe. Are we waiting for holograms and eye scanning augmented reality to take us by storm? Not quite. All I know is that we are in a world where [...]
Maps
They help us get from Point A to Point B in the most efficient way manageable. They make it easy to plan a course of action. They allow us to see the terrain on which we have to work with. They give us perspective when we get lost. So, why don’t we map our conversations [...]
Bake In Convergence
With all new technology comes many things: opportunity, fear, excitement, uncertainty, passion, geekdom, the list could go on. However, as with all technological advancements we find ourselves becoming insanely focused on what this technology can do for us now on a tactical, almost heartless level. We continually get lost in the weeds with what we [...]
Almost Superhuman
Faster than a speeding bullet, more powerful than a moving train… With advances in digital technologies (especially in the mobile realm) we, as humans, are more powerful than ever before. We can access information, learn, and be entertained with a simple thumb tap; we are able to perform at the top of our game with [...]
Physical Strategy
Digital is all around us. With mobile and social technologies infiltrating each and every aspect of our lives we seem to be always connected. Every day we connect our physical selves with our digital lives. But as marketers, we spend so much time thinking about intercepting individuals in their digital explorations with no regards to [...]
Learn and Grow
While on a panel about “Time” at the NYU Graduate Marketing Association Conference on Friday, one of the questions asked was “What technology are marketers underutilizing right now?” With the plethora of answers at my fingertips, a thought popped in my head that I think, needs a bit of exploration… My answer? Not necessarily a [...]
Now…
When do you want the right answer, the best information, or the coolest new experience? The answer is more than likely, “NOW.” As we sit in front of our computers and phones, day in and day out, we are continually (innately) looking for a more streamlined approach to get the most relevant content to fulfill [...]
Convergence
The line between traditional/digital/social/mobile marketing is blurring at an exhilarating pace… one that if you stand still for a minute, you will miss it completely. While working on a new strategic process for a large advertiser, I was able to take a large step back and visualize how it’s possible to use a very strategic [...]
