In a recent article, AdAge discusses the use of “special personal relationships” with consumers as advertising fodder for several brands. The idea of using singular relationships with consumers as messaging is a great idea from the outside looking in, but aren’t we setting a standard that companies have yet to practice? Shouldn’t I, as a [...]
Are you “Socialling” Right?
As I continue on in my new venture, I have to continually take a step back in what I’ve been brainwashed into thinking when it comes to Social Media. As companies continue to quickly run into the space to play catch up with the Starbucks of the world for sheer size of community and thinking [...]
How To: Grow a Social Community
Social media is a strong force in the marketing world today. By utilizing the power of trust, sharing and interaction, brands can build personal relationships with individuals within a community to help meet business objectives (increased brand awareness, enhanced conversions, amplified customer service, etc). However, social media takes time and diligence to not only engage [...]
