Hot New Trends
This time every year we see social strategists and gurus come put with their take on what the next year will bring. Top 10 Trends… or 5 Things to Watch…. Many of the predictions will come true and some brands will catch the wave and ride it. But what about those companies who haven’t adopted [...]
No. You shouldn’t be on social media…
If you don’t value relationships. If you want to “sell”. If “scale” is a key metric. If you don’t want to talk to your consumers. If you are afraid to say something wrong. If you’re afraid to say something. If you don’t have anything to say. If you think “since everyone else is on it, [...]
Are you “Socialling” Right?
As I continue on in my new venture, I have to continually take a step back in what I’ve been brainwashed into thinking when it comes to Social Media. As companies continue to quickly run into the space to play catch up with the Starbucks of the world for sheer size of community and thinking [...]
Convergence for a Better World
Earlier this week I had the pleasure meeting a lot of interesting people, sit in on a lot of interesting conversations, and watch a lot of interesting “forward thinking” happen right before my eyes at the Social Media & Community 2.0 Strategies conference. Of course listening to everything with the filter of my own mind, [...]
How To: Grow a Social Community
Social media is a strong force in the marketing world today. By utilizing the power of trust, sharing and interaction, brands can build personal relationships with individuals within a community to help meet business objectives (increased brand awareness, enhanced conversions, amplified customer service, etc). However, social media takes time and diligence to not only engage [...]
Now…
When do you want the right answer, the best information, or the coolest new experience? The answer is more than likely, “NOW.” As we sit in front of our computers and phones, day in and day out, we are continually (innately) looking for a more streamlined approach to get the most relevant content to fulfill [...]
Starting Over
So, if you’ve been here before and are wondering where all my content has disappeared to you can stop wondering. I’m looking for it too. I reckon I get to start over from the beginning… both a curse and liberation. It’s amazing to start with a clean slate with no expectations or preconceptions. I hope [...]
