This time every year we see social strategists and gurus come put with their take on what the next year will bring. Top 10 Trends… or 5 Things to Watch…. Many of the predictions will come true and some brands will catch the wave and ride it. But what about those companies who haven’t adopted [...]
Scale
The idea of “scale” in the digital, social, mobile world is something that has perplexed me over the past five years or so; really ever since the masses started pushing towards the adoption levels of maturity. Scale, to me, is a bit of an antiquated measurement in the “new way of marketing.” The idea that [...]
Community or Commodity
There has been something that’s been bugging me for the past few years. This is the word “community.” It has quickly become one of the most overused and improperly utilized words in the business buzz word dictionary. Why? Self-proclaimed “social media gurus” have diminished the absolute power of what a community is by associating anyone [...]
How To: Grow a Social Community
Social media is a strong force in the marketing world today. By utilizing the power of trust, sharing and interaction, brands can build personal relationships with individuals within a community to help meet business objectives (increased brand awareness, enhanced conversions, amplified customer service, etc). However, social media takes time and diligence to not only engage [...]
Conversation Management
Manage the conversation or let it happen on its own? That’s the question that many of us marketers ask ourselves each and every day. As social media continues to thrive and content continues to surface surrounding our brands, we can physically see the conversation happening but are paralyzed as to what can we (or can’t) [...]