Digital is all around us. With mobile and social technologies infiltrating each and every aspect of our lives we seem to be always connected. Every day we connect our physical selves with our digital lives. But as marketers, we spend so much time thinking about intercepting individuals in their digital explorations with no regards to [...]
Learn and Grow
While on a panel about “Time” at the NYU Graduate Marketing Association Conference on Friday, one of the questions asked was “What technology are marketers underutilizing right now?” With the plethora of answers at my fingertips, a thought popped in my head that I think, needs a bit of exploration… My answer? Not necessarily a [...]
Now…
When do you want the right answer, the best information, or the coolest new experience? The answer is more than likely, “NOW.” As we sit in front of our computers and phones, day in and day out, we are continually (innately) looking for a more streamlined approach to get the most relevant content to fulfill [...]
Convergence
The line between traditional/digital/social/mobile marketing is blurring at an exhilarating pace… one that if you stand still for a minute, you will miss it completely. While working on a new strategic process for a large advertiser, I was able to take a large step back and visualize how it’s possible to use a very strategic [...]
