Always think, “What can I do today to delight my consumer by extending the ordinary to extraordinary?”
Think
Something we rarely do. Think about others needs, wants, desires… How can you give them a sense of importance? How can your brand give them that importance?
30,000 ft View
Sometimes taking a step back from the minutia of a situation creates clarity and understanding.
Consumer Behavior
When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.Dale Carnegie
Dawn of Consumer Centricity
As marketers dabble in data and engagement and consumers begin to inform and engage brands, we are at the dawn of a new consumer-centric approach to branding.
Digital Brand Strategy
Brands must utilize the physical and digital realities to engage consumers. Then brands become something more; something to support and facilitate the lives of their consumers.
The Interwebs
It’s amazing how the connections between people, brands and affinities are everywhere. Transit cables, Interweb tubes, coffee shops, and friends all connect us to our personalities and our aspirations.
Here’s to the crazy ones…
“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… The ones who see things differently – they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… [...]
Brand Shift
Over the past decade, the business world has been coming to an impasse. An impasse that emulates a perfect storm of many offsetting factors: Defection of consumers is at an all-time high. Defections are caused by increased communications from new channels, real time offers, and new shiny startups saturating the market. Consumerism is pushing for [...]
Social Media: How did we get here?
When looking at social media and the popularity of it, we begin to wonder how did we get here? Why is this simple notion of communicating online such an enormous topic of conversation? There are really two overarching themes that have molded this level of communication that creates the perfect storm of communication called “social [...]
