Let’s move beyond the tools in Social Media
Posted: November 4th, 2009 | Author: Paul Miser | Filed under: conversation, facebook, relationships, social media, tools, twitter | Tags: conversation, facebook, relationships, social media, tools, twitter |
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I read a lot of blogs and microblogs every day. A lot. One thing that I see that I’m very disappointed in is the amount of people still talking about the “tools” in social media. Now, I’m not saying it’s not important to know how to use these new tools, but I think we’re missing the bigger picture here.
Social media has created a conversational structure that allows us to cut down the silos in our companies and our own lives. Yet, we still discuss this fascinating trend in the silo-centric mindset. We talk of Twitter or Facebook or MySpace and how to create good pages and build mounds of followers. But we fail to discuss the holistic approach of the actual conversations and the engagement that we should be experiencing with our closest customers and fans.
When we move past this silo-centric mindset, we will be able to dream of new conversational avenues and have the ability to adapt when the playing field changes again. I don’t want you to find yourself focusing and putting all your effort on a platform like Twitter, only to see that platform fail and leave you hanging.
Here’s my challenge…Let’s move beyond the tools.
[...] Let’s move beyond the tools in Social Media | paul miser. paulmiser.com/lets-move-beyond-the-tools-in-social-media – view page – cached I read a lot of blogs and microblogs every day. A lot. One thing that I see that I’m very disappointed in is the amount of people still talking about the “tools” in social media. Now, I’m not… Read moreI read a lot of blogs and microblogs every day. A lot. One thing that I see that I’m very disappointed in is the amount of people still talking about the “tools” in social media. Now, I’m not saying it’s not important to know how to use these new tools, but I think we’re missing the bigger picture here. Social media has created a conversational structure that allows us to cut down the silos in our companies and our own lives. Yet, we still discuss this fascinating trend in the silo-centric mindset. We talk of Twitter or Facebook or MySpace and how to create good pages and build mounds of followers. But we fail to discuss the holistic approach of the actual conversations and the engagement that we should be experiencing with our closest customers and fans. Read less [...]