Dear Facebook: Break down these silos
Posted: January 27th, 2010 | Author: Paul Miser | Filed under: affinity, facebook, fan page, silo | Tags: affinity, facebook, fan page, silo | 1 Comment »Dear Facebook:
You have an amazing platform; one that has barely scratched the surface of what is possible for consumer engagement. Thank you for that. However, I do have a request.
Brands on Facebook are not silos. Yes, we love the fact that we can send updates to our fans, interact with them on our wall, and provide valuable content on our tabs. But, we have affinities too. We want the ability to connect and engage with these affinity organizations. If we sell toothpaste, we want to be able to engage and be a part of the OperationSmile efforts or the new research provided by the ADA on their Facebook properties, as we hope they would want to be a part of ours. I ask you, please break down these silos and let our brand roam for the better. Let us engage our affinities and build a more holistic, more engaged community.
Sincerely,
Your Brands
