Brand Passion
Posted: January 12th, 2010 | Author: Paul Miser | Filed under: brand passion, branding, marketing, social, social media | Tags: brand passion, branding, marketing, social, social media | No Comments »As continue to talk about social strategies and how to integrate our brands further into the lifestyle of our customers, we talk routinely about improving brand loyalty and advocacy. Why don’t we take it a step further?
With the levels of loyalty and advocacy we can create with these social personal conversations, shouldn’t we be discussing brand passion instead?
After all, a passionate person is a force to be reckoned with. Imagine if we had handfuls of extremely passionate individuals leading our cause and communicating our message through vast social networks.
Just imagine…
Through social media we have an opportunity to have conversations with real people, in real time, on a personal level. These conversations increase trust. This trust builds loyalty. That loyalty turns to advocacy. Finally advocacy turns into passion.
