As a continuous advocate for integrated messaging, cross platform interaction, and customer relationship management that extends beyond one interaction and builds upon all interactions, I get frustrated when the dots aren’t connected. By mapping out these various touch points and the decision process of a customer, we should be able to get a clear understanding [...]
Do you Retrofit your Strategy?
With the hundreds of strategy sessions I’ve been involved in, it amazes me the number of times when retrofitting a strategy to tactics actually takes place. Having a desired allocation of tactics and trying to piece mail a strategy to verify the tactics is the first step towards oblivion. Luckily, you have me here to [...]
