Hot New Trends
This time every year we see social strategists and gurus come put with their take on what the next year will bring. Top 10 Trends… or 5 Things to Watch…. Many of the predictions will come true and some brands will catch the wave and ride it. But what about those companies who haven’t adopted [...]
Scale
The idea of “scale” in the digital, social, mobile world is something that has perplexed me over the past five years or so; really ever since the masses started pushing towards the adoption levels of maturity. Scale, to me, is a bit of an antiquated measurement in the “new way of marketing.” The idea that [...]
Collision of Digital and Physical
Looking at the Physical Reality in which we all live, we can see some events where digital events begin to affect. With the influx of mobile computing and connectivity, wi-fi capabilities, and social networking sites, we are becoming more and more connected through our physical life by our digital connections. As with the variance of [...]
Digital Reality
So, what is reality when it comes to the digital world in which we live? Is it looming somewhere between a status update and a text? Maybe. Are we waiting for holograms and eye scanning augmented reality to take us by storm? Not quite. All I know is that we are in a world where [...]