Ever since business school, I have heard of this new thing called “Integrated Marketing” where all messages, brand attributes, and channels will all work together in joyous harmony and delight the consumer to a purchase-minded bliss. But the deeper I’ve evolved in my career and having my blissful visions completely crashed by the cold hard [...]
Maps
They help us get from Point A to Point B in the most efficient way manageable. They make it easy to plan a course of action. They allow us to see the terrain on which we have to work with. They give us perspective when we get lost. So, why don’t we map our conversations [...]
Almost Superhuman
Faster than a speeding bullet, more powerful than a moving train… With advances in digital technologies (especially in the mobile realm) we, as humans, are more powerful than ever before. We can access information, learn, and be entertained with a simple thumb tap; we are able to perform at the top of our game with [...]
Learn and Grow
While on a panel about “Time” at the NYU Graduate Marketing Association Conference on Friday, one of the questions asked was “What technology are marketers underutilizing right now?” With the plethora of answers at my fingertips, a thought popped in my head that I think, needs a bit of exploration… My answer? Not necessarily a [...]
Do you Retrofit your Strategy?
With the hundreds of strategy sessions I’ve been involved in, it amazes me the number of times when retrofitting a strategy to tactics actually takes place. Having a desired allocation of tactics and trying to piece mail a strategy to verify the tactics is the first step towards oblivion. Luckily, you have me here to [...]
