There has been something that’s been bugging me for the past few years. This is the word “community.” It has quickly become one of the most overused and improperly utilized words in the business buzz word dictionary. Why? Self-proclaimed “social media gurus” have diminished the absolute power of what a community is by associating anyone [...]
Consumer Cartography (aka Integrated Marketing)
Ever since business school, I have heard of this new thing called “Integrated Marketing” where all messages, brand attributes, and channels will all work together in joyous harmony and delight the consumer to a purchase-minded bliss. But the deeper I’ve evolved in my career and having my blissful visions completely crashed by the cold hard [...]
Learn and Grow
While on a panel about “Time” at the NYU Graduate Marketing Association Conference on Friday, one of the questions asked was “What technology are marketers underutilizing right now?” With the plethora of answers at my fingertips, a thought popped in my head that I think, needs a bit of exploration… My answer? Not necessarily a [...]