Hot New Trends
This time every year we see social strategists and gurus come put with their take on what the next year will bring. Top 10 Trends… or 5 Things to Watch…. Many of the predictions will come true and some brands will catch the wave and ride it. But what about those companies who haven’t adopted [...]
Scale
The idea of “scale” in the digital, social, mobile world is something that has perplexed me over the past five years or so; really ever since the masses started pushing towards the adoption levels of maturity. Scale, to me, is a bit of an antiquated measurement in the “new way of marketing.” The idea that [...]
Community or Commodity
There has been something that’s been bugging me for the past few years. This is the word “community.” It has quickly become one of the most overused and improperly utilized words in the business buzz word dictionary. Why? Self-proclaimed “social media gurus” have diminished the absolute power of what a community is by associating anyone [...]
TechCrunch Disrupt: What are we solving?
Today launched the awesome incubator TechCrunch Disrupt here in NYC. I, however, was unable to attend, but was glued to my monitor like it was March Madness or the Tour de France. Some great things are happening in the world of technology. Apps connecting the dots of individual user behavior, location, customizable offers, gamification, and [...]
Convergence for a Better World
Earlier this week I had the pleasure meeting a lot of interesting people, sit in on a lot of interesting conversations, and watch a lot of interesting “forward thinking” happen right before my eyes at the Social Media & Community 2.0 Strategies conference. Of course listening to everything with the filter of my own mind, [...]
How To: Grow a Social Community
Social media is a strong force in the marketing world today. By utilizing the power of trust, sharing and interaction, brands can build personal relationships with individuals within a community to help meet business objectives (increased brand awareness, enhanced conversions, amplified customer service, etc). However, social media takes time and diligence to not only engage [...]
Digital Reality
So, what is reality when it comes to the digital world in which we live? Is it looming somewhere between a status update and a text? Maybe. Are we waiting for holograms and eye scanning augmented reality to take us by storm? Not quite. All I know is that we are in a world where [...]
Conversation Management
Manage the conversation or let it happen on its own? That’s the question that many of us marketers ask ourselves each and every day. As social media continues to thrive and content continues to surface surrounding our brands, we can physically see the conversation happening but are paralyzed as to what can we (or can’t) [...]