While on a panel about “Time” at the NYU Graduate Marketing Association Conference on Friday, one of the questions asked was “What technology are marketers underutilizing right now?” With the plethora of answers at my fingertips, a thought popped in my head that I think, needs a bit of exploration… My answer? Not necessarily a [...]
Do you Retrofit your Strategy?
With the hundreds of strategy sessions I’ve been involved in, it amazes me the number of times when retrofitting a strategy to tactics actually takes place. Having a desired allocation of tactics and trying to piece mail a strategy to verify the tactics is the first step towards oblivion. Luckily, you have me here to [...]
